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Product Marketing




Are you looking for new markets and more customers ?

Having a great product or service is not enough. Your target market needs to know your company, products and what you have for offer. Customers want to know how your products are different from your competitors. A potential customer needs to be encouraged to contact your company or feel good about buying your products. 


Increase Your Customers with an Innovative Marketing Plan

At Sirotics we combine a range of unique methods to attract new customers. Our marketing campaigns are all about using innovative methods of introducing your products to the right target market without the customers feeling that they are listening to a sales pitch. For marketing a product the first step is to understand a products unique selling proposition (UPS). What makes your product stand out? do you have better features/functionality compared to your competitors? Do have a unique design? what is the cost of your product ? is the quality of your products better than your competitors?

Once we understand a products strengths and innovative features we use it for marketing. One of our marketing methods is our Outreach Marketing Plan (OMP) which is a unique method used for branding and selling products with an international impact. In this process we produce a video that is of great public interested with the focus around your product/company, it is important that either your products should be very innovative or they should be introduced in an innovative way. Some of our previous OMP campaigns have reached up to half a million views online and have been featured in hundreds of websites, newspapers and magazines, Several documentaries were also built about the products some examples include ( BBC, Discovery channel, Vice, Daily mail, France 24, …). To learn how we can support your business please fill in the form below providing details of your products/services. If you would like to get more information about our marketing services feel free to arrange a one-hour free consultation session.  


  • Sirotics is based at Morningside, Edinburgh, United Kingdom
  • info@sirotics.com
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