Brand Consulant

Brand Building




Build a unique brand for your company !!

Building a brand is time consuming, involves a lot of hard work and costs a lot of money. Once a brand is built customers actively search for a companies new products and sales. This is due to the reputation the company builds up over the years. As Sirotics we support companies develop a brand that best fits their market at an affordable cost. 


Increase Your Business Profit Through Your Brand

The process of building a brand can vary from one company to another. A brand gives two instant perceptions to a customer, the first is the industry in which the companies activities lay in and the second is the quality and price of the products. For example, when you hear the name Nike you know that they are selling sports products and that they provide high-quality goods which might be at a higher price than the market's average. In other words, the way you brand your company depends on your business model and the type of products you sell. It is important to understand that there is a market for every product that is produced while many misunderstand branding as only for expensive and high-end products. Branding is all about reproducibility, being ability to produce the same products, services and experience every time and every where for your customers. Branding is about having a vision for your products and being focused on your business model. Branding is about being recognised by your companies name, logo or product design. A company that wants to build a brand needs to develop and improve their business model in the first step, for example in the clothing industry there are brands that sell low/average quality products and others that sell high-quality products but there aren't many brands that sell both low quality and high-quality products. This is not because they can't do so, but rather the fact that the customers will not be able to understand the brand. Thus it is important to understand how the customers see the products in the target market. Many things can be associated with a brand like the name and logo, the design of products (e.g. cars keep a specific style which is unique for each company), colour (e.g. many football teams are associated with a specific colour), people (e.g. famous people are used for advertising products and can be associated with a company ), decoration (e.g. the store layout of brands are unique and repeated in every branch ) and many more. At Sioritics we support companies develop their brands through market research and targeted branding campaigns. To learn how we can support your business please fill in a form below providing details of your products. If you would like to get more information about our branding services feel free to arrange a one-hour free consultation session.  


  • Sirotics is based in Edinburgh, UK
  • +44(0)1316443124
  • info@sirotics.com
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