Brand Building

Brand Building

Build a unique brand for your company !!

For a company to be known by its name, it can be a time consuming process and it costs a lot of money. Once a brand it built the customers are encouraged to buy your products and might even que for the release for a product. This is due to the reputation gained by the company. As Sirotics we support companies develop a brand that best fits their market. 

Increase Your Business Profit Through Your Brand

The process of building a brand can vary from one company to another. A name of a brand gives two instant perceptions to a customer, one is the sector in which the company works in and the other is the quality/price of the products. For example, when you hear brand Nike you know that they are selling sports products and that they provide high-quality goods which might be at a higher price than the market's average. In other words, the way you brand your company depends on your business model and the type of products you sell. It is important to understand that there is a market for every product that is produced while many misunderstand branding as only for expensive and high-end products. Branding is all about having a vision for your products and being focused on your business model. Branding is about people recognising your company by just seeing the name, logo or product design. For this purpose your company needs to address a specific market for example in the clothing industry there are brands that sell low/average quality products and others that sell high-quality products but there aren't many brands that sell both low quality and high-quality products. This is not because they can't do so, but rather the fact that the customers will not be able to understand the brand. Thus it is important to understand how the customers see the products in the target market. Many things can be associated with a brand like the name and logo, the design of products (e.g. cars keep a specific style which is unique for each company), colour (e.g. many football teams are associated with a specific colour), people (e.g. famous people are used for advertising products and can be associated with a company after some time), decoration (e.g. the store layout of some coffee shops/fast food are unique ) and many more. At Sioritics we support companies develop their brands through market research and targeted branding campaigns. To learn how we can support your business please fill in a free quote form below providing details of your products. If you would like to get more information about our branding services feel free to arrange a one-hour free consultation session.  

  • Sirotics is based in Edinburgh, UK
  • 01316443124
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